PHAETON" and "LETO" are select stores in Ishikawa Prefecture that create a new world view by looking beyond trends. Fans from all over Japan are drawn to the stores, which are run by owner Yushito Sakaya, who also operates flagship stores for Porter Classic and Old Joe. The store carries a full collection of unique brands such as Toogood, Isabella Stefanelli, ACRONYM, and Humoresque.
The latest issue of "PHAETON & Leto Book," a visual book regularly produced by the two stores, is now available. The model for the book is Nana Komatsu, a model and actress of the moment. The total direction and styling is by Masumi Sakamoto , and the photographer is Kazuki Nagayama.
In addition to fashion visuals set against a majestic natural backdrop, the book includes Sakaya's recommendations for gourmet spots in Ishikawa Prefecture and an illustrated guide to her favorite items. Incidentally, it is not for sale, but will be distributed as a purchase bonus when shopping at the store. You can check out some of the fashion visuals on the official website, but nothing compares to the pleasure of seeing them in a booklet. We hope you will pick up a copy.
Text_Jun Nakada
PHAETON
Address: I239, Ikiri-cho, Kaga City, Ishikawa Prefecture
Phone: 0761-74-1881
www.phaeton-co.com
Brand : Toogood, Isabella Stefanelli, ACRONYM, Porter Classic, OLD JOE, Nigel cabourn, FEIT, F.LLI Giacometti, Vintage, bagjack, HOKA ONE ONE, NEW BALANCE, D.S & DURGA, TRVDON, MAD et LEN, etc. ,.
Leto.
Address: 1F, 3-34 Minami-cho, Kanazawa, Ishikawa, Japan
Phone: +81-76-256-0990
www.leto-co.com
Brand : Toogood, WRYHT, humoresque, Nigel Cabourn womens, 8UEDE, FEIT, Vintage, Mercerie grain daile, NEROLILA Botanica etc...
