Featuring various celebrities from around the world, the event attracts attention every time it is announced.CALVIN KLEIN's advertising campaign, the latest of which was unveiled in May and is themed "I SPEAK MY TRUTH IN #MYCALVINS."
As the phrase "Let's speak the truth" implies, the film emphasizes the importance of continuing to express oneself without worrying about one's surroundings while connecting with one's peers.
A total of 11 members participated in this campaign, including musicians Asap Rocky and Billy Irish, models Bella Hadid and Kendall Jenner, and actors Noah Centineo and India Moore. Only this brand can feature all of these gorgeous members at once.
They tell their personal stories in short movies. Among them are videos of Asap Rocky, Billy Irish, and Kendall Jenner.
The film, which skillfully expresses the worldview of the performers, was created by video director Jonas Lindstroem. The campaign visuals by photographer Mario Sorrenti, released in conjunction with the film, are also impressive.
This ad campaign is only possible because the brand has a long history and is supported by young people around the world. This is a good opportunity to take a look at "Calvin Klein" once again.
Text_Ryo Muramatsu
Calvin Klein
www.calvinklein.com
