Today, millennials are becoming more and more prominent in all industries. In the fashion industry, one of the most notable examples of this is the new line "Daikoku", designed by Tairiku Okamoto.DAIRIKUIt is.
In the past, the designer's memories from his youth have often been the inspiration for collection themes, but this season, the starting point for the collection is the movie "Notorious B.I.G.," which depicts the life of the rapper Notorious B.I.G. In other words, the theme of the collection is the hip-hop culture of the U.S. East Coast in the 80s and 90s.
Knit sweaters, fur jackets, scarf-patterned shirts, and baseball shirts. The items are reminiscent of the rappers of the time, but sublimated in a modern way, just like "Dairiku".
By eliminating all the toggles from the duffle coat, which has a strong "good boy" image, and "breaking it down" to a snap-button specification, the duality of the boy is expressed in the item's details, etc., and the points that are typical of "DIRIKU" can be felt everywhere. The "Dairiku" style can be felt in every part of the item.
Finally, let me tell you the story behind this collection.
The Bronx, USA in the 1980s.
One boy was raised by a strict mother.
In the attic, I changed into my all-white Air Force,
He steals his mother's eyes and heads for his badass friends.
A "serious boy" who was living an exciting life, he met music,
Eventually, they raise a big dream.
Like that artist you listened to until the record was worn out.
Will he be able to capture the "American Dream"?
How the story inspired and constructed from the movie was expressed in the items. I feel that this collection is imbued with a passion that makes you feel uplifted when you wear it.
Text_Rei Kawahara
DAIRIKU
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