This may sound a bit odd, but in this day and age when you can buy anything you want from anywhere in the world as long as you have a smartphone, the point of going all the way to a store to buy something is to buy an "experience".
In that sense, the Red Wing Shoe Store Sendai, the third store to open in Japan, is a must-visit store when visiting the area.
The store is located in a corner of the fashion area, where everything from vintage clothing stores to "Marc Jacobs" are located.
Like the "Tokyo Aoyama" and "Osaka LUMBER CO." stores, the store is designed as a place where visitors can experience the brand's world view and feel its value, and is filled with a wide range of items from standard items to the latest products and historical materials.
, boasting a spacious area of approximately 165 m2 .
The walls are lined with all the major standard models in different colors and different sizes.
The Chelsea boot is generally called the Chelsea boot, but it was widely worn in the United States from the 19th to the early 20th century, and was called the "Congress boot". They are also known to have been worn by Ryoma Sakamoto in Japan at the end of the Edo period. Boots ￥49,000+tax each
New for the 16AW season is a classic work 6-inch moc toe clad in a hunting chamois pattern. While this is a design not often seen at Red Wing, it makes sense considering that the Irish Setter was originally a hunting shoe. Boots ￥36,900+TAX
, where you can get repairs done with genuine parts at the repair corner.
In addition to a wide lineup of products, 17 major models are available in two or three different sizes to better fit each individual's feet. In addition, the store is fully equipped with a repair corner, and the staff is very knowledgeable to help you choose the best pair of shoes.
Another attraction of directly managed stores is that customers can feel the solid quality backed up by the history of the company, which has been in business for more than 100 years.
The brand name "Red Wing" was originally derived from the name of a town in Minnesota called Red Wing, where the brand was founded in 1905.
Different machines are used for each process. The sewing machine that produces the triple stitching on the upper (right), which is synonymous with Red Wing, is a model still in use at the factory.
The exhibit follows the process from the sewing of the upper to the soling of the sole, step by step. The mechanism of the Goodyear welt method, which realizes high durability and comfort, is clearly shown at a glance.
Pilot boots that were actually delivered to the U.S. Air Force around 1960 . This is an unexpected aspect of Red Wing, which has a strong impression of being a work boot manufacturer.
Leather tanned in the company's own tannery, sewing machines used in the factory, exhibits of each production process, as well as excerpts from old advertisements and catalogs, and models created in the early days of the brand are all valuable items that can only be seen here.
. Experience the history of the brand, listen to a lecture from the staff, and get your ideal pair of shoes. Come to the Red Wing Shoe Store Sendai and experience the thrill of shopping.
Text_Kenichiro Tatewaki
RED WING SHOE STORE Sendai
Address: 2-7-28 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture
Phone: 022-748-7280
Hours: 12:00 - 20:00 (closed on Wednesdays)
