The brand is created by Instagrammer KEI.Youth Loser. His logo, which is in the shape of his birth year "1997," and his sublimated pop culture graphics have attracted attention on social networking sites, and each time he holds a pop-up event, there is a long line of people waiting to see his work. He has been called "post-Verdy" for the direction of his graphics and his own stance.
Collaborating with the man who will undoubtedly create the next generation of the movement is a leading company in the music industry, which this year marks the 40th anniversary of its arrival in Japan.Tower Records (TOWER RECORDS)." [Original brand name].WEARTHEMUSICT-shirts and other merchandise will be available for sale, hand in hand with the "〉.
Youth Loser × WEARTHEMUSIC T-SHIRTS (WHITE) ¥4,860 inTAX
Youth Loser × WEARTHEMUSIC LONG T-SHIRTS（WHITE）¥7,020 inTAX
The heart of the collaboration is the logo arranged in "1979" when "Tower Records" arrived in Japan. The way they did it was very clever. Below is the lineup of the collaboration model without the arranged logo.
Youth Loser T-SHIRTS (WHITE) 5,400 inTAX
Youth Loser LONG T-SHIRTS (IRISH GREEN) ¥7,020 inTAX
Socks, pouches, and other goods are also available. Graphic items are also attractive because they can be worn as small accessories.
Youth Loser SOCKS ¥2,160 inTAX
Youth Loser TRAVEL WALLET ¥4,860 inTAX
Youth Loser POUCH ¥1,620 inTAX each
Youth Loser STICKER SET ¥1,080 inTAX each
Youth Loser ZINE ¥1,944 inTAX
Youth Loser RUBBER KEY HOLDER ¥1,080 inTAX each
To celebrate the sale, a limited-time store will open at "ART・IN・GALLERY" in Omotesando on July 20 (Sat.) and 21 (Sun.), and sales will begin on Tower Records Online on July 21 (Sun.).
This is a superb lineup created by a key figure of the next generation, who has over 170,000 followers on Instagram, both personal and brand, with . Please check out their culture-mixing creations with confidence.
Text_Rei Kawahara
Youth Loser × WEARTHEMUSIC
Limited time POP UP SHOP
Dates: Saturday, July 20 and Sunday, July 21
Hours: 10:00-19:00
Location: ART・IN・GALLERY
Address: 4-25-3 Jingumae, Shibuya-ku, Tokyo
*Sales information will be released on the following special page at a later date.
Tower Records Online
Sales start: July 21 (Sun.) 10:00~.
tower.com
Youth Loser x WEARTHEMUSIC" special page
tower.com/wtm_yl
*Reservations for products are not allowed. . There may be a limit to the number of items that can be purchased per person.
*There is a limited number of items available for sale . The sale will end when all items are sold out on a first-come, first-served basis .
