In the high-society atmosphere of Yoyogi Uehara, this select store has a distinctly different presence with a strong product lineup rooted in street culture and a relaxed atmosphere.Color at AgainstKalaage" a.k.a. "Kalaage" will hold a pop-up store at BEAMS JAPAN from July 13 (Sat.).
An interesting attempt by a local boutique to team up with a major boutique. In addition to the original items designed especially for this pop-up, the second floor of BEAMS JAPAN will be dyed in the colors of colorage with a collaboration with our good friend "RWCHE," and a special order with tattoo artist TAKA.
Color at Against LOGO TEE ¥5,500+TAX , TOURIZM TEE ¥5,900+TAX
Color at Against Mr. CHIKEN TEE ¥5,900+TAX , NOW LOADING LONG SLEEVE TEE ¥6,800+TAX
Color at Against SUN CAP ¥7,000+TAX , Mr.CHIKEN CAP ¥6,000+TAX
Color at Against WALL CLOCK ¥4,800+TAX
Kalaage's original items include popular printed T-shirts, caps that are just right for the coming season, and even a clock illustrated by Kalaage's famous owner, Mr. Takahashi. The graphics that accurately capture the mood of the moment are a nice touch.
Color at Against × TAKA TAKA TEE SHORT SLEEVE ¥5,900＋TAX , TAKA TEE LONG SLEEVE ¥6,800＋TAX
The graphic that served as the main visual for this pop-up was created by tattoo artist TAKA. While based on the American traditional style, the motifs are based on Japanese ghosts such as Hitotsume-ko and Rin-irido. The finished product is surprisingly pop, which is also combined with the impression of the design.
Color at Against × RWCHE RWCHE TEE ¥5,900＋TAX , RWCHE TOTE BAG ¥4,500＋TAX
The brand "Roach," which has been present at the store since its launch, has dropped a T-shirt and tote bag featuring the Kalaage logo. The simple design that shows off the logo is easy to use.
Color at Against × Deco Yashiki Daikokuya Daruma ¥7,800+TAX
What a lineup! Even Daruma dolls are included in the lineup. This one was made by "Deco Yashiki Daikokuya" in Fukushima Prefecture, which has a 300-year tradition. If you look closely, you can see the glasses and the bearded face, which is also designed to resemble the store owner, Mr. Takahashi. The color is also gold, and it looks like a good omen.
Each item is filled with excitement and fun. Why not visit Kalaage and experience the world that embodies the concept of "adults who don't want to forget their playful, childlike spirit" that Kalaage stands for? You will find the Kalaage way of dealing with fashion, without being overbearing.
Text_Yosuke Ishii
Color at Against POP UP STORE at BEAMS JAPAN
Dates: Saturday, July 13 - Sunday, July 28, 2019
Location: BEAMS JAPAN 2F
Address: 3-32-6 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-5368-7300
Hours: 11:00-20:00
www.beams.co.jp
coloratagainst.com
