Supreme is a hugely influential brand in today's fashion scene, but brands such as OAMC, NOAH, and Bianca Chandon, which are created by former staff members and supporting skaters, are also receiving a lot of attention. The brands introduced in this issue, "am", are also attracting attention. The brand introduced here, "am," is one such brand.
Designer Akira Mowatt is half Japanese and half Jamaican, and was a support skater for Supreme in its early days. He is a legend of the New York street, having appeared in the brand's first skate video "CHERRY". His "am" brand, as its origins suggest, is known for its sophisticated street style, with a colorful 90s-inspired color palette and graphics that hit all the right spots, and the 2019 AW season will be full of New York flair.
A look from the 2019AW collection shot in NYC, am's base of operations. It blends in naturally with the city.
In its home country of the U.S., "am" is only available through a limited number of highly sensitive accounts such as "Supreme New York" and "Supreme Los Angels. Although the brand's name recognition is still low since it only made a full-scale entry into the Japanese market last year, it is steadily penetrating the streets of Japan. There is no waiting for a breakthrough in the future. Check it out before everyone else starts to get their hands on it.
