A brand of interest comes from the Netherlands, a small country that is attracting worldwide attention as a design powerhouse in the fields of architecture, furniture, fashion, etc. The brand is "Lev Amsterdam (LEF amsterdam). The Dutch brand "LEF amsterdam(LEFF amsterdam)" produces luxurious watches with simple design and use of materials.
. This time, the Tube watch (tube watch), a collaboration watch with designer Piet Hein Eek, who has made a name for himself with his SCRAPWOOD series of scrap wood furniture, has been released.
Piet Hein Icke is synonymous with furniture made from scrap lumber, as you know, but this "Tube Watch" has a very different finish from that style. The indexes look like gear teeth, adding an industrial design element to the watch.
Tube watch D42 (brown belt also available) ¥28,000+TAX each
Tube watch S42 ¥55,000+TAX each
For those who heard about it early, a one-month pre-sale started on June 2 (Thu) at the Shinjuku main store and five other The Conran Shop stores in Japan (Shinjuku, Marunouchi, Nagoya, Kyoto, and Fukuoka).
The relationship between "Lev Amsterdam" and Pete Heyne Icke began in 2014, and the collaboration was born out of a mutual respect for the importance of individuality and unconventionality. The brand's identity can also be felt from this background.
A product created in the Netherlands, a design powerhouse . Even those who know Piet Hein Icke will be able to see a new side of him as a designer. The exhibition is being held in various locations, so be sure to visit.
Text_Shinri Kobayashi
Piet Hein Eek x LEFF amsterdam "tube watch" pre-sale
Period: June 2 (Thursday) - (one month)
Stores: 5 The Conran Shop stores (Shinjuku, Marunouchi, Nagoya, Kyoto, Fukuoka)
