BAYCREW'S first festival to be held in 4 cities nationwide. The first event will be held in Nagoya!

The Bay Cruise Group, which operates stores including JOURNAL STANDARD, WISM, and L'ECHOPPE, and popular restaurants such as J.S. Burgers Cafe and Luke's Lobster, will hold its first outdoor festival "JOURNAL STANDARD" and "L'ECHOPPE" in celebration of its 40th anniversary. The Bay Cruise Group is celebrating its 40th anniversary by holding its first outdoor festival, "BAYCREW'S FES(BAYCREW'S FES)The first of these events will be held in Nagoya on August 10, followed by Kyoto on August 17, Sendai on November 2, and Fukuoka on November 9.

The theme of the festival is "Not Smart, But Creative," and BayCruise staff living in each host city will take the lead in developing outdoor events that take advantage of the characteristics of each city, such as "Nagoya x MUSIC" and "Kyoto x FASHION. In addition to markets and food and beverage booths centering on the Bay Cruise brand, fashion shows and workshops with invited creators will be held at the venue.

The concept of the Nagoya venue, which will serve as the opening event, is "MUSIC" and will feature live performances by invited current artists such as KAN SANO, D.A.N., DÉ DÉ MOUSE, Have a Nice Day! In addition, the event will also feature a collaboration T-shirt between Journal Standard and Stella Donnelly, a hot singer and songwriter from Australia, a triple collaboration T-shirt between "reshop", "is-ness" and "EDIFICE", and a live performance by "Le Talon 1", "Le Talon 2" and "Le Talon 3". The special items available only here include a collaboration T-shirt with Stella Donnelly, a triple collaboration T-shirt with "reshop," "is-ness," and "EDIFICE," and limited-edition sports sandals by "Le Talon (Le Talon ).

There will also be a full lineup of food items, including J.S. Burger's Cafe, J.S. Curry, Luke's Lobster, and Roasted Coffee Laboratory, all of which will be making their first appearances in Nagoya. There will also be workshops such as sandal making and remake T-shirts, as well as a flea market where staff from BAYCREW'S stores in the Nagoya area will be exhibiting their wares. We hope to see you there!