Crossover of fitness x fashion. Reebok's new concept store will make its first appearance in Japan.

As a global fitness brand, has made numerous accomplishments and earned the trust of athletes.Reebok〉.

Reebok Store Shibuya, a concept store that fuses fitness and fashion, which is the DNA of Reebok, will land in Japan for the first time on September 14 (Saturday).

In addition to clothing and shoes specialized for studio fitness, training, walking and running, the lineup includes classic sneakers from the fashion scene of the 80s and 90s, as well as limited edition items to commemorate the opening.

Insta Pump Fury OG ¥ each19,440 in TAX
The popular model, which celebrates its 25th anniversary this year, is available in limited quantities.

T-shirt ¥4,309 each in TAX
Original T-shirts commemorating the opening are available in 7 threatening sizes from S to 3XO. ‼︎

One Series Hybrid Sweat Full Zip Hoodie ¥9,169 in TAX
This item is a collaboration with Kyoji Horiguchi, the first fighter in MMA history to become a champion of two organizations.

Special collaboration items with athletes such as Kyoji Horiguchi and world-class fitness trainer Gandalf Archer Mills will also be available. The new flagship store, under the theme of "crossing," is expected to make the Shibuya area, a crossroads of people, things, and events, even more interesting.