Paul Smith is now in Osaka with a new label. It is a flagship store that could be called a "museum.

Paul Smith" is a brand that combines traditional British style with an artistic flair. The first men's-only flagship store in the Osaka area, "Paul Smith Osaka" will open on October 1 (Tuesday).

The store is decorated with unique furniture and artwork collected from around the world, creating a space where designer Paul Smith's aesthetic sense can be fully appreciated. Let's start with the floor layout.

Passing through the bright blue facade, the front of the store is lined with this season's collection. In the center of the modular space on the floor, there will be a collection of collaborative items, and special events are also scheduled to be held.

In the back of the store, in addition to the brand's signature tailored collection, "Made to Measure," a line of suits launched in early 2019, will be exhibited for the first time in Japan.

In addition to the monogramming service that allows customers to have their initials or motifs engraved on leather items, exclusive items commemorating the opening such as tailored coats and jackets made of 100% cashmere, sweatshirts, and knitwear will also be available.

The world view and abundant contents, which are the fruit of an inquisitive mind for beauty, will make even the most discerning of fans drool. It is sure to bring even more excitement to Minami-Semba, the fashion center of Osaka.