This is the second collaboration by Guess with up-and-coming music label 88rising.

GUESS, which has made a splash with its collaboration with A$AP Rocky, has released a collection with music label 88rising, which includes up-and-coming Asian artists such as Rich Brian, Joji, and the Higher Brothers. The collection is a collaboration with 88rising, a music label featuring up-and-coming Asian artists such as Rich Brian, Joji, and the Higher Brothers.

This is the second collaboration since last November. The collection, titled "GUE88," is based on the concept of "heavy acid wash," an acid wash that has been used in the past at GUESS, but has been updated in terms of coloring and materials. The lineup includes hoodies, T-shirts, sweatshirts, beanies, waist bags, and other items incorporating original graphics that fuse the DNA of the two brands with iconic symbols.

The theme of the visual is "graduation album.

All items are currently on sale at select Guess stores, online, and select stores.