An online store is now open, where you can buy Toyota's monumental merchandising, which was the talk of the town at Summer Sonic.

I used to be a member of "HOUYHNHNM's".NewsJapan's proudest automaker, which we also introduced inTOYOTA." project called "Drive Your Teenage Dreams.

The program invites artists, musicians, and other creators to showcase their creativity using a jet-black Hiace in various locations throughout Japan, sometimes as a music studio, sometimes as a studio for their creations, and sometimes as a studio for their creations, with the Hiace customized by each creator showing various The Hiace, which is customized by each creator, will be used as a music studio or a studio for creative work, and will travel around Japan over the course of a year.

This is a big project with no similar examples to previous efforts of "Toyota".

Now, the main topic of this issue is about merchandising, which was talked about because it was only exhibited at Summer Sonic, the first ground of the project. Many people asked, "If it's so cool, why don't they sell it? Why don't you sell them?" Many people asked, "It's too good to waste them," but now you have a chance to get them.

TOYOTA "HIACE AD" Tee ¥4,500 each inTAX

TOYOTA "HIACE" Long Sleeve ¥5,800 inTAX each

TOYOTA "HIACE 1967" Hoodie ¥7,800 inTAX each

TOYOTA Rain Coat ¥6,800 inTAX

TOYOTA "DYTD" Cap ¥3,800 inTAX

This is the one that was opened.online siteThe lineup of original items from the project, including T-shirts, long T-shirts, parkas, and raincoats, will be sold at the The graphic prints sampled from the materials of the first-generation Hiace are eye-catching. They are perfect not only for car enthusiasts, but also as fashion items.

In addition, a pop-up store will open at the Odaiba VenusFort for a limited time in conjunction with the Tokyo Motor Show, which will be held from today, Friday, November 25 to Monday, November 4. The first 200 customers who purchase apparel items during the show will receive "JUST WATER," an environmentally friendly mineral water launched by father and son Jaden Smith & Will Smith.

While collectors love to collect items with corporate logos, this is a must-have item for all of us because it's a cool object. Toyota's new approach to presenting the logo has a whiff of success about it.

Text_Akemi Shirahama