Originating in 1923 with the development of studded spikes for footballs in wet weather, the company is now a proud Danish sports brand.Hummel. And in this year of 2016, HUMMEL HIVE, the most advanced project in the brand, was launched, aiming to fuse the past with the present, and sport with style.
From this project, a collaborative model with "mita sneakers," for which Eiyuki Kunii, the man who is the creative director when it comes to sneakers, is the creative director, "MARATHONA OG MITA "Smørrebrød "( MARATHONA ORIGINAL MITA "Smørrebrød" )" will be released on Saturday, December 10.
MARATHONA OG MITA "Smørrebrød" "mita sneakers" "LIMITED EDITION for HUMMEL HIVE "¥15,000+TAX
Released in the 80's, the MARATHONA was one of the most popular running shoes of Hummel, recording strong sales. The MARATHONA has been highly acclaimed by many serious runners for its ventilation holes in the side panels and improved cushioning in the sole unit.
In recent years, collaborative models have been released in countries around the world, and in 2017, a reissue model that faithfully reproduces the original model is scheduled to drop, attracting attention as the brand's iconic model.
This collaborative model is based on the "MARATHONA OG" and adopts a coloring inspired by the open sandwich "Smørrebrød", which is one of the traditional dishes in Denmark. In addition, various functional aspects have been updated.
On Friday, December 9, the day before the release, a launch party will be held to celebrate the release of this collaborative model. In addition to the world view of the product, Danish beer and Danish cuisine will be served at the venue. For more details, please see below.
Now, I know this is a bit far fetched, but the truth is that after the New Year's sale, a great many of these pink items will be dropped. . This is my feeling after visiting numerous trade shows, so there is no doubt about it. . So, a pair of shoes like this one should be a true symbol of the trend in the next season. In terms of staying ahead of the trend, please enjoy these colorful sneakers.
Text_Shinri Kobayashi
event "hummel hive x mita sneakers MARATHONA OG MITA "Smørrebrød" "mita sneakers" LAUNCH PARTY SUPPORTED BY SNEAKER SPEAKER Vol.11".
Date: Friday, December 9, 19:00-21:00
Location: S-RUSH
Address: In the Stream Building 1F, 3-24-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6455-4125
mita sneakers
Phone: 03-3832-8346
BEAMS JAPAN
Phone: 03-5368-7300
