The total amount of merchandise is worth 100 million yen! Music videos commemorating the 15th anniversary of BARNEYS NEW YORK Ginza flagship store are now on view. A rhyme sisto appears in the first part.

It is no exaggeration to say that Ginza, Tokyo is the driving force of Japanese fashion. Barneys New York Ginza main store" attracts highly sensitive fashion lovers in this area where numerous famous brand stores line the streets.

A special project has been launched to commemorate the store's 15th anniversary. The content of the project is to shoot music videos at the "Barneys New York Ginza Main Store. The first video, which was just released recently, featured the hip-hop band Rhyme Sisto.

All of the items used in the music video decorations and costumes were made from "Barneys New York" products. The world view was created with products that can actually be purchased, worth a total of 100 million yen.

The song is "Shine," which also decorates the name of the mini-album released in August this year. Sneakers, knitwear, jewelry... the sight of the five performers amidst the display of merchandise was a sight to behold. One of the highlights of the song is the sudden change of the display and costumes to a classic atmosphere in the middle of the song.

In the middle of the music video, he switches from a casual style to a formal suit style.

A second version of this special project is also scheduled to be released. In addition, "BARNEYS NEW YORK Ginza Main StoreExclusive items also availableThe collection includes a wide range of items from such eminent brands as Balenciaga, Moncler, Valentino and Maison Margiela. The event will feature an array of eminent brands such as Balenciaga, Moncler, Valentino, Maison Margiela, and many more. This is an opportunity not to be missed.