The latest in a series of visual books by Phaeton and Rito, a renowned Ishikawa-based store that focuses on paper.

Because we can easily connect with each other through digital tools such as SNS, conversely, sometimes analog methods such as printed materials, in addition to sharing experiences in actual stores, can reach the hearts and minds of people. PHAETON" and "Leto" in Ishikawa Prefecture, which always entertain us with new approaches without being bound by trends, can be said to be one of the select stores that have gained many fans through this very approach.

The latest issue of "PHAETON & Leto Book," a periodical visual book produced by the two stores, is now available. The previous issue, which featured actress Nana Komatsu, is still fresh in our minds, but this fifth issue has a different feel to it. The total direction and styling is by Masumi Sakamoto , and the photographer is Kazuki Nagayama.

All of the fashion pages were shot at the "Nakaya Ukichiro Museum of Snow Science" and "Kitaro Nishida Memorial Museum of Philosophy" in Ishikawa Prefecture. In addition, in the newly planned "Phaeton Respects Working People" section, people associated with the store appear as models for fashion portraits. In addition, a pictorial of owner Sakaya's favorite items and gourmet spots in Ishikawa Prefecture are also included. The magazine also includes interviews with the designers of Toogood and Isabella Stefanelli, two of the brands handled by the store, making it a worthwhile read.

All of these stylebooks are not for sale. They are distributed as a special offer when you purchase items at the store. Some of them are also uploaded on the official site, so please check it out.