Columbia's third directly managed store in the Harajuku area is a completely new store specializing in lifestyle items.

The outdoor scene, as well as the fashion scene, is becoming more and more popular by the day.Columbia, Inc.will open its third directly-managed store in the Harajuku area, "THE LIFESTYLE STORE by Columbia," on December 20 (Friday).

The Lifestyle Store by Columbia differs from the traditional Columbia stores. The store specializes in lifestyle items, such as an urban collection that incorporates functionality cultivated in the outdoors for city dwellers, an iconic collection that updates Columbia's archives from the 1980s and 1990s, which have been on the rise in recent years, and a collection of footwear and shoes by the SOREL brand that are perfect for daily use. The store specializes in lifestyle items, such as footwear and shoe collections from the SOREL brand, which are perfect for daily use.

The interior of the store is decorated in mortar to represent the concept color "stone. Columbia Harajuku, also in the Harajuku area, is blue, while the Columbia Black Raval Store is black.

Outdoor wear has long since taken root in fashion and lifestyle. This store fits the mood of the moment.