In 2017, the project was relaunched as a new project led by Takeshi Osumi and Yuichi Yoshii.WAVE." In addition to driving culture from the field of music, they are also showing interesting moves in various ways, such as creating an original canned coffee vending machine next to the Shibuya PARCO store.
The collaboration announced this time is with Toyo Kasei, the largest analog record press manufacturer in Japan, founded in 1959. While numerous record pressing plants have disappeared due to the digitalization of the music industry, Toyo Kasei has been undertaking the entire production process from cutting to pressing and package printing of analog records for over 60 years, and has been a driving force in the record industry not only in Japan but throughout Asia.
In other words, it is no exaggeration to say that if it were not for "Toyo Kasei," the record culture would have declined even further and would never have been revitalized.
This collaboration is based on Toyo Kasei's commitment to analog records: "The warmth of human touch that cannot be found in digital records. In addition to the graphics of the two companies, items will be designed based on this theme. The first batch of sweatshirts and T-shirts will be released on January 11 (Sat), and the second batch of record bags will be released at the end of January.
Sweatshirt ¥15,000+TAX each
T-shirt ¥6,500+tax each
Record bag ¥ 6,000+tax each
It is available at the WAVE corner of "Shibuya PARCO" and "The Contemporary Fix Kyoto" from Jan 11( Sat )!
