A new force from Sendai. The Mood, a select store with high expectations, is now open!

We propose the mood of the moment while valuing things that never change and never fade away in the ever-changing trends.

The select store "K.K.K." is based on such a concept.The moodwill open in Sendai, Miyagi Prefecture, on Wednesday, January 15.

Original items printed with the brand's logo designed by graphic designer TEITO, as well as TEITO's own .BOT (BoTT)[Claire], [Claire].YSTRDY's TMRRW[Claire], [Claire].Only NY〈〉, 〈KUONTODAY edition" and "BLOHM" from the spring/summer 2020 delivery lineup are also lined up in the store.

the mood × TEITO LOGO SWEAT ¥8,140 inTAX

the mood × TEITO TWO SHADOWS HOODIE ¥8,140 inTAX
This original item is the first collaboration between TEITO and The mood.

The owner is Kento Maki, who honed his sensibility as a store staff at a select store in Tokyo. Please take a look at this promising new store, which has brought a lot of the current mood of the city to Sendai.