Helly Hansen's masterpiece, which loosely connects the 90s and 2020s, will drop with a new face.

Recently, fashionable interpretations of outdoor brands have become prominent, but most of them are "land-based. One brand that represents the "nautical" type, of which there are not so many, is "HELLY HANSEN.

It is a big name system that has been pursuing waterproof technology for more than 140 years since its birth in Norway in 1877, and has developed innovative products that can coexist while confronting nature.

The collection also includes a number of heritage designs that were popular on the streets in the 1990s, especially among the hip-hop scene and rappers. The new "Formula Series," which will be released this time, pays homage to the heritage designs of the time and updates them in a modern way.

Formula ZIZ Wind Jacket ¥22,000+TAX

In the 1990s, yacht racing was very active, and the "Formula One Jacket" was developed and supported as clothing for the many sailors who took on the challenge of racing.

Formula ZIZ Fleece Jacket ¥20,000+TAX

The counterculture of the counterculture is that of the counterculture of the counterculture of the artists who wear them in their music videos.

Formula Wind Crew ¥15,000+TAX

The bold color schemes that were iconic at the time and the flash yellow accents that were incorporated to express the "high visibility" that was essential for sailing are key points of interest.

Formula Half-zip Sweat Jacket ¥12,000+TAX

The silhouette follows the big silhouette of the 90's, but with a casual line of dolman sleeves.

L/S Formula Tee ¥8,000+TAX

All of them are superbly designed and colored. They will go on sale on January 31 (Fri.).