GOLDWIN Motorcycle is on the move. For the full story, visit Daikanyama Tsutaya.

As fewer and fewer people are driving cars each year, the number of motorcycle users, by extension, is also on the decline. This means that the accompanying fashions are also stagnant, and it is difficult for anything new to appear on the market. GOLDWIN MOTORCYCLE" has emerged to break through the deadlock.

The brand's GWM X-OVER series, which offers a variety of ways to play with motorcycles, offers bags and clothing for a wide range of outdoor and town use.

As the motorcycle division of GOLDWIN, which also owns The North Face and Helly Hansen, the design is sophisticated and the use of high-performance materials is a given. However, because they are designed for motorcycles, they are not sold in outdoor stores, and the number of stores that carry them is very limited.

The brand, which is suddenly gaining momentum, will hold a pop-up at "Daikanyama Tsutaya" this time.

The 2020SS debut collection of gwmaverick, a new line for active adults, will also be on display and for sale. The concept is The Road.

The pop-up, which will be held in the store and at the Garden Gallery, will introduce the brand's history and display and sell the 2020SS collection. In addition, a concept store for the brand's new line "gwmaverick," launched this spring, will also be open. This is the only opportunity to see such a diverse collection.

For 42 days, the entire "Daikanyama Tsutaya" will be filled with motorcycle fever. The event will start on Wednesday, February 19.