NEWS

Translated By DeepL

HYKE and adidas have launched a collaborative line "adidas by HYKE". The miraculous duo is back.

The collaboration line between HYKE and adidas Originals ran for four seasons from spring/summer 2015 to fall/winter 2016.

Many of you may still vividly remember the excitement of the long lines that formed on the day of its release.

The strongest tag team will start anew as "adidas by HYKE". After a six-season hiatus, adidas by HYKE will be launching a new brand, adidas by HYKE.

As in the past, HYKE's minimalist design is combined with adidas' sports-focused high performance.

The footwear is based on the ULTRABOOST with Boost sole from Adidas Running , and the design is reimagined. Accents are scattered throughout, including the original tape hook closure, iconic heel cap, and marble graphic midsole.

The caps and sweatshirts will be released in the same three colors as this footwear: white, black, and khaki.

In conjunction with the launch, adidas Originals by HYKE will also be re-releasing the AOH 001, which was sold out in the blink of an eye.

The design is inspired by the original Stan Smith model, the Hylette, and is available in two colors, white and python, on standby. The python is embossed and then printed , giving it a three-dimensional finish.

The release date is May 1 (Fri.). Prior to that, the shoes will go on sale worldwide at the adidas Originals Flagship Shop Store Tokyo and Isetan Shinjuku from April 29 (Wed.). . Needless to say, a battle of wars is inevitable.

INFORMATION

adidas by HYKE 2020 SS COLLECTION

Pre-sale: April 29 (Wed.)
Regular sales: May 1 (Fri.)
Location:
adidas Originals Flagship Store Tokyo
Isetan Shinjuku
www.hyke.jp/ah
Sales at adidas ONLINE SHOP and ISETAN ONLINE STORE will begin on May 6 (Wed.).

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