Rebranding Joint Works this spring for the 20-somethings .

BAYCREW'S Group brand "JOINT WORKS" rebranded this spring.

With "CITY TRIP" as their keyword, the four members of the conceptor, who are all in their 20s, will propose a lifestyle for young urbanites who value "things" x "things" and are particular about having fun.

4 of the conceptors.
From left.SAKURA, ,KENTY., ,KOUICHI, ,LIE

To celebrate the renewal of the JOINT WORKS Shinjuku store on March 19 (Thursday) and the new opening of the LaLaport TOKYOBAY store on March 26 (Thursday), each store will offer collaborative products and special-order items.

JOINT WORKS x SENTOFOREVER
"Sento Culture Forever!" . and collaborated with a product team whose design boils down to the theme of "Sento Culture Forever!

JOINT WORKS x YU SUDA
, a Japanese artist who creates mainly entertaining works through a humorous filter.

Niche."×"ICHIRYU MADE"×"JOINT WORKS
A triple collaboration between "Niche.", a brand inspired by the culture and lifestyle of Latin American countries such as Argentina, Mexico, and the United States, and "ICHIRYU MADE", a remake brand that does all cutting, sewing, and processing by hand.

In addition to the gorgeous collaborations and special-order items, there will also be a variety of content celebrating the renewal.

OLD HONEY" Special Workshop
Remake brand "OLD HONEY" will hold a workshop at "JOINT WORKS Shinjuku Store. Tomorrow, March 19 (Thu.), designer Marina Hara will visit the store and show the process of handmade work. You can watch her remake a stuffed bear charm using a sewing machine.

SNSNAP
A special photo booth will be set up where visitors can take original images and videos that can only be taken on the spot!

Masataka Matsuoka Collaboration Workshop
The conceptor's desire for families and couples to enjoy the event together led to a workshop in collaboration with popular illustrator Masataka Matsuoka. Participants can create special items such as a sakosh or photo frame printed with a pop character with distinctive eyes, and add their favorite colors to it.

Customers who spend 5,000 yen or more without tax will receive an original yo-yo from "Joint Works" as a novelty.

The March and April themes, "downtown" and "art," were used as motifs for the first look of the Spring/Summer 2020 season after the rebranding, featuring Ruka, Ren Watanabe, AAAMYYYY of Tempaly, and Kai Takahashi of LUCKY TAPES. The first look for the Spring/Summer 2020 season after the rebranding will be produced, featuring Rushika, Ren Watanabe, AAAMYYYY of Tempaly, and Kai Takahashi of LUCKY TAPES. A catalog will be distributed at each store. In addition, a movie look was also created based on the image of "koto" (things) x "mono" (objects).

Joint Works" has begun targeting the next generation. . Let's start with the first energetic wave of the rebranding.

joint-works.com
Instagram:@jointworks.com