KiU, a brand that continues to gain recognition in the festival and outdoor scene, has been further enhanced this season.

UCARY & THE VALENTINE (Musician)
K186 RAIN COAT〈MIGHTY〉2nd ¥10,000+TAX

After winter comes spring, and with it the music festival season. In fact, the holding of music festivals is in jeopardy, but that is precisely why I hope that the power of music will give us a glimmer of hope against this gloomy mood.

In the midst of all this, festival outdoor brand [Joon!KiU. unveils visuals for its Spring/Summer 2020 season featuring seven genre-less artists. Each wears a beautiful "KiU" with layers of vivid colors.

Minori Nakada (Model)
K173 / 600D SQUARE POUCH ¥3,200+TAX

HIYADAM (Musician)
K160 / SOLID FLAP BACKPACK ¥12,000+TAX

GEN（04 Limited Sazabys)
K163 / NEW STANDARD RAIN PONCHO ¥5,400+TAX

Kanna Oyama (Model)
K84 / WATERPROOF BODY BAG ¥2,700+TAX

Ivan (Survive Said The Prophet)
K104 / RAIN PONCHO (MIGHTY) ¥7,200+TAX

Canasu (HEY-SMITH)
K88 / AIR-LIGHT RAIN PONCHO ¥5,000+TAX

A special movie was completed along with the visuals. The lookbook is being distributed at "KiU FLAGSHIP SHOP SHIBUYA" as well as at live houses and other locations in Tokyo.

Now, KiU, which has been gaining momentum with the opening of its flagship store last year, has categorized its products into two lines, "PRIMARY" and "PURSUIT," to broaden its reach this season. The variations have become even richer.

PRIMARY" is a basic series that incorporates KiU's main textile designs into a variety of products at affordable prices. This lineup is the foundation of the brand's concept of "adult outings" that can be spent regardless of genre.

K163 / NEW STANDARD RAIN PONCHO ¥5,400+TAX
A new type of poncho is now available, which is significantly more powerful than the basic poncho in terms of both specifications and functions. . The new version comes with sleeves that brush up on the functions of the conventional poncho. . The appeal of this poncho is that it allows for more active movement. This new standard has many comfort-oriented features such as high water resistance, a stuff sack-type storage bag, and a hood with a brim.

K157 / ROOF SACOCHE ¥3,000+TAX
Two different fabrics are layered on top of each other to create a sacosh. A mesh pocket and a flap pocket on the outside allow either side to be used as the front. You can freely enjoy arranging it according to your situation. Also, the outer and inner sacochets can be separated.

PURSUIT" is a new series that has been upgraded by paying close attention to all aspects of materials and sewing. This lineup pursues new value for "Kiu" by offering products with even higher specifications while maintaining a reasonable price point.

K154 / 4POCKET FIELD JACKET ¥16,000+TAX
This rain jacket is available in two sizes and is made of waterproof, breathable, and durable 3-layer fabric that retains high water pressure resistance and breathability for greater comfort. . Recommended for long festival, outdoor, and rain scenes when you want to stay comfortable.

K160 / SOLID FLAP BACKPACK ¥12,000+TAX
This user-friendly backpack with flap has a side belt to adjust the capacity and a pocket at the bottom for a poncho to be permanently stored. The opening has a dual closure structure with drawcord and buckled flap, and there is also a PC pocket on the inside. The back is made of mesh material for ventilation. The front zipper pocket provides easy access and allows for easy access to your wallet and phone.

KiU" is gaining recognition as an indispensable brand for the festival and outdoor season, and continues to further increase its power. The new items will be available at "KiU FLAGSHIP SHOP SHIBUYA" and other stores, as well as at the "KiU online SHOP". The arrival schedule is subject to change without notice, so please inquire at the store for details.