The classic sneaker has been loved by many people,[CONVERSE].The "ALL STAR" by . Of course, HOUYHNHNM's readers have worn them at least once, right? This historical milestone model that everyone knows will celebrate its 100th birthday in 2017.
To commemorate the occasion, Converse has released the "ALL STAR 100," an anniversary series that has evolved to be even more comfortable and tougher, and will be released sequentially starting in December.
Here is a look at the All Star 100th anniversary party held for interested parties on a certain date in December, as well as the December and January releases of the "ALL STAR 100" models.
The ALL STAR 100 SPEAKER with Bluetooth®. Don't be fooled by its appearance, it produces high-quality sound!
At the party venue, three "ALL STAR HACK" models, an attempt to incorporate cutting-edge technology into the eternal staple "ALL STAR," were on display. The "ALL STAR 100 SPEAKER," which uses Bluetooth® stereo to provide authentic sound, has speakers on the outsole; the "ALL STAR 100 AI," which has the intelligence of a seven-year-old child; and the "ALL STAR 100 SHIATSU," which, as the name implies, has REACT® technology. The "ALL STAR 100 SHIATSU," as the name suggests, reacts with a voice when you press the REACT® insole. All of them have unique and surprising tricks.
The "ALL STAR" looks low-tech , but , it is an evolved "ALL STAR" packed with the latest high-tech. The crowd at the exhibition was very excited to see this exhibit. We, the editorial staff, also read out the ninety-nine times in front of the "ALL STAR 100 AI".
From left to right: 1928 model, 1935 model , old model of unknown age
From left to right: 1946 model , 1952 model , 1959 model
The archives of the past "ALL STAR" were also on display. The oldest one, from the 1928 model to the present day, was introduced with very valuable actual items and texts. Comparing them in this way, we can confirm that they look almost the same as they do today, although some minor details have changed. This exhibition alone shows how the "ALL STAR" was an excellent product, as it is said to be the origin of the sneaker.
The commemorative party was attended by many people concerned, and the dress code was, of course, "ALL STAR. However, everyone has their own pair of "ALL STAR" sneakers, don't they? Just by looking at the footwear at the event, you can see that these sneakers are loved by everyone and have taken root in their own fashion styles.
Below is a snapshot of the day's events.
Lastly, we introduce the 100th anniversary series, "ALL STAR 100," which will be released in December and January. The special editions include a heel label designed exclusively for this series, Converse's original REACT® high-performance cup insole, and the TractionSole outsole, which boasts a high level of grip.
December Release Models
ALL STAR 100 STARS&BARS OX, ALL STAR 100 STARS&BARS HI ¥7,500 + TAX each
The "Stars & Bars" pattern, which resembles the American flag with red and white stripes on the upper and stars on the tongue and heel counter, is one of Converse's signature patterns.
ALL STAR 100 COLORS OX, ALL STAR 100 CLORS HI ¥7,000 + TAX each
The "ALL STAR 100 COLORS" is a monochromatic model that is available in four color schemes: red, white, navy, and black, the color scheme used on the American flag.
Models released in January 2017
ALL STAR 100 BASEBALL OX, ALL STAR 100 BASEBALL HI ¥7,500 + TAX each
The ALL STAR 100 BASEBALL is based on the motif of a baseball, one of America's most popular sports. The ball's stitch design will be applied to the eyelet stays and heel area.
When I think about it again, I am surprised at the fact that "ALL STAR" designed 100 years ago is still supported by many people. While various things evolve and change their forms, "ALL STAR" that continues to exist without changing can be said to be the ultimate standard.
The "ALL STAR 100" will continue to release new products and collaborations after February, and 2017 will be a year worthy of celebrating the 100th anniversary of the "ALL STAR" brand. Stay tuned for further developments.
Text_Yosuke Ishii
CONVERSE INFORMATION CENTER
Phone: 0120-819-217 (Mon. - Sat.)
converse.co.jp
