New Era's latest styles are in full bloom! Maika Yamamoto , Moeka Kamihiraishi and others will also appear.

THE NEW ERA BOOK Spring & Summer 2020 ¥1,700+TAX

New Era®, which has established a strong position not only in the sports scene but also in the fashion world, celebrates its 100th anniversary this year.

At the end of January, 100 of the top runners will be featured in a variety of styles.New Era® 100th Anniversary Bookreleased.

Following that, "THE NEW ERA BOOK Spring & Summer 2020" is now available, which compiles all the new models for spring and summer 2020 in one volume.

In the magazine, Maika Yamamoto, Moeka Kamihiraishi, Hanako Otomo and Kana Nakata (Nogizaka46) show off their latest "New Era" styles. In addition, a total of 28 influencers, including Rina Ikoma, Yuta Ozeki, Yuto Sano, Mizuo Itagaki, YZERR (BAD HOP), Mokomichi Hayami, and Hannya, also appear wearing their favorite models.

Also included as a special appendix is a cap cleaner, a must-have item essential for personal grooming. Use it to keep your favorite "New Era" caps clean at all times.