California, the west coast of the United States. The clear blue sky, white clouds, and dry air...ah, it's just perfect. I hope the world will soon be a place where we can see such scenery. For that day someday, I would like to introduce you to these items.
MAUI and Sons was born in the 1980s, loved by California surfers for its madras shorts, and by the 1990s had spread around the world as a lifestyle brand representing the West Coast.
Currently, the brand is leading the active sports scene by producing skateboard decks and organizing the "Maui and Sons U.S. Pro Tour" for surfing, and has a strong presence as a brand that seamlessly connects fashion, culture, and sports.
Maui and Sons' casual wear, featuring pop prints such as the cookie logo and artwork by legendary artist Rick Rietfel, is a must-see item.
¥3,900+TAX
Made of comfortable airspun jersey, the Cookie Logo Tee features a classic logo that pays respect to the history of the company and is studded with icons representing the earth, sea, sky, and fire.
¥6,900+TAX
The cotton poplin shirt fabric is printed with Maui and Sons' unique graphic mix of skulls, surfing, and sharks.
¥5,900+TAX
Amphibious shorts in raised polyester back satin. The iconic shark monogram print is the brand's signature item.
¥3,900+TAX
Authentic 6-panel cotton twill baseball cap.
By the way, why is the cookie logo used as the brand icon? It is because the brand has its roots in 1980 when Jeff Yokoyama ( Yoki ) started a chocolate chip cookie company based on a traditional recipe from Maui, Hawaii that was passed down in his family. Did you know?
