Starting soon! LEVI'S® GLOBAL 501® DAY LIVE" will celebrate the birth of blue jeans.

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He was born on May 20, 1873.[LEVI'S®].501® blue jeans. This year, the 147th birthday (‼︎) will be celebrated with a virtual festival "LEVI 'S® GLOBAL 501® DAY LIVEOfficial InstagramThe event will be held at

Video streaming events have been creating a lot of buzz lately, and this one is sure to get a lot of attention as well. The event will feature live performances by musicians from a variety of genres, from the up-and-coming Korean three-piece band Sesonyeon to Grateful Dead founding member Bob Weir, as well as an introduction to the history and culture of 501® and DIY content by jeans tailors and artists.

Paul O'Neill, director of LEVI'S® VINTAGE CLOTHING, and Tracy Panek, known as a Levi's® historian, will also participate. The event will be filled with content that fans of the brand will not want to miss. This is truly a major event where you can feel the music and creations that are at the heart of the brand's culture.

In Japan, the event will be held on Thursday, May 21, from midnight to 4:00 pm. Let's gather in front of the screen tonight and enjoy "501® Day" with Levi's family members from all over the world.