Flagstaff releases a photo book of looks from the 2020 SS season. It also comes with a bonus mask!

F-LAGSTUF-F 2020S/S COLLECTION PHOTO BOOK ¥4,500+TAX

Tokyo-based street brand F-LAGSTUF-F has been putting special emphasis on its lookbooks. The brand has been shooting overseas since its first season, and each season it produces a lookbook with the utmost care, for example, using local people as models instead of professional models.

This lookbook is basically distributed to dealers, customers, and the media, but for the commemorative 10th lookbook for the 2020 S/S season, it will be released as a photo book to the general public. This time, the locations are Oahu and Hawaii Island in the United States. The book is a large work with a clear cover and 126 pages in total. The contents are well worth seeing.

The photographer was Kenta Sawada, who has worked for numerous fashion magazines, and the stylist was Ryota Yamada, who has been working on "Flagstaff" looks since the first season. The three of us, including the director, Mr. Murayama, went to the site and hunted for models as we drove around town. The three of them would then dress the models in "Flagstaff" clothes and photograph them on the spot.

It contains natural photographs that convey the local atmosphere.

As a bonus for the photo book, two original "Flagstaff" masks made of eco-friendly, plant-derived, antibacterial cloth will be included! We are glad to see this kind of attention to detail.

The brand's first flagship store, Four StoreThis book will give you a sense of the current mood of the street as captured by "Flagstaff," which is gaining momentum with the opening last month of the new "Flagstaff" store in Tokyo!