The beginning of the great study. The first issue of the "Study" book.

A select store in Kanazawa, Ishikawa , Japan.PHAETONand "Leto." Since its opening, it has expanded its product line beyond clothing to include crafts, art, fragrances, and tea, and has also offered workshops, talk shows, and other learning opportunities for customers to experience together.

The "PHAETON & Leto Book," a visual book that PHAETON and Leto have produced on a regular basis, was completed with the release of the fifth issue last November, and this year, the 10th anniversary of PHAETON, a magazine focusing on "learning" was launched as a new challenge: "Great Study by PHAETON". The first issue of the magazine picks up Kanazawa, Kaga, and Komatsu, which have a connection with our stores, as well as introducing "PHAETON. As in the past, total direction and styling are by Masumi Sakamoto , and the photographer is Kazuki Nagayama.

From now on, we will introduce the positive culture that Hokuriku has to offer, and under the name of "Great Study," we will develop "learning" content from this rich region in order to have a broad intellectual appetite and explore the true essence of things. It will be a guidebook for the future, a book that will help you to discern, accumulate knowledge, pursue what you love, and live a happy, wise, and healthy life.

Incidentally, the previous visual books were not for sale (distributed as a bonus when a product is purchased), but "The Great Study by PHAETON" is available for purchase by anyone. . As you read through the book, there are a number of places where you will find yourself chuckling. . How about a copy of this new "study" book?