L.A.-based, globally active model, Laura, is the founder of the lifestyle brand"STUDIO R330" (STUDIO R330)Start the
It took about two years to create this brand, based on her wish to "start with what I can do, little by little, to be kind to the earth and to people. Under the slogan "essentials for a good life," the brand not only produces sustainable items, but also disseminates content.
And as the first phase of the project, the "+One Collection" is launched to enhance women's bodies in a stronger and healthier way. The lineup includes a number of items, including workout wear made of recycled polyester.
Turtleneck sports bra ¥10,500+TAX
Sports bra ¥9,500+TAX
Shorts ¥9,000+TAX
Bike shorts ¥12,000+TAX
Leggings ¥12,000+TAX
Yoga mat ¥7,500+TAX
The sports bras, shorts, and leggings are workout wear, but all are designed with a modesty that makes you look forward to exercising. The yoga mat, which Laura herself describes as an essential item, is made of recyclable TPE material.
Bomber jacket ¥28,000+TAX
Bomber jacket ¥28,000+TAX
Hoodie ¥16,000+TAX
Hoodie ¥15,000+TAX
T-shirt ¥6,500+TAX
T-shirt ¥6,500+TAX
Jogger pants (men's) ¥15,000+TAX
Jogger pants (Women's) ¥15,000+TAX
The collection also features items that can be enjoyed as everyday wear, such as a reversible bomber jacket, a parka and T-shirt made of organic cotton, and jogger pants available for men and women. Featuring photographer Herb Ritts, some of the items incorporate his work. All of the tops are available in two different lengths, allowing you to choose the silhouette you prefer.
. The packaging is made of semi-permanently renewable recycled polyester, and the shipping boxes are made of recycled paper containing cacao bean skins.
Incidentally, a portion of the brand's proceeds will be used to support school education, and will also be donated to organizations in developing countries that work on tree planting and environmental issues, as well as animal shelters.
Laura has long expressed her opinions on environmental issues through social networking and media. The "Studio R Three-Thirty" collection, which embodies her thoughts, will be launched on June 5 (Fri.), 2012.
