NEWS

Translated By DeepL

Operations Ivy, a new brand with the theme "Operating Ivy.

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Under the theme of "Operations Ivy," the label proposes new values by deconstructing and reconstructing vintage items that symbolize American 60's college culture and the Ivy from its own unique perspective. An independent label, "OPERATIONS IVY" was born.

All production is done by hand. . Our commitment to vintage extends to the background and other invisible parts of the garments. Below is a selection of items from the first collection.

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Sweat shirts ¥22,000+TAX

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This sweatshirt is made of the gray reverse weave Champion sweatshirt from the 80's with the so-called tricolor tag, and the body is reversed and joined together.

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Denim ¥32,000+TAX

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Levi's 501 red-ear (selvedge) from the 70s and early 80s is used. The body is reversed from front to back, and the silhouette is tapered by shaving the inner thighs.

These items will be available at M.I.U. in Nakameguro , starting Saturday, January 7.

Without losing the original charm of vintage, the brand sublimates it into an item with a modern mood in a perfect balance. Another brand to watch out for has been added to the list.

Text_Taiyo Nagashima


M.I.U.
3-18-10 Aobadai, Meguro-ku, Tokyo 153-0042
03-5457-2166
http://miu-tokyo.com

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