U.S. premium lager beer ".BudweiserAt the start of the "RE:CONNECT" project, the company is supporting artists who have been endangered by the Corona disaster.
The event, advertising, and other marketing activities that were scheduled to take place this spring have been cancelled, and a portion of the budget, approximately 20 million yen, has been returned to the cultural scene as a donation. The company is working to support artists through a variety of approaches, including the distribution of music programs and online exhibitions, and to increase the use of facilities such as live houses, clubs, and bars.
The RE:CONNECT project is an activity to reconnect artists, fans, and places of activity.
This project is only possible because "Budweiser" has been connecting people with each other through its single-minded focus on beer. We would like to honor Budweiser's ale and think about what we can do to help.
Finally, please take a look at the message from "Budweiser" expressing their thoughts on the project.
