NEWS

Translated By DeepL

The Pleasures of Nature in Clothing. Nanamica's Fall/Winter 2020 collection.

A pioneer in incorporating highly functional materials into everyday clothingNanamicaThe fashion industry is a rough and tumultuous sea, and he has navigated it with great skill. The fashion industry is a rough and tumultuous sea that has been navigated through by the brilliant leadership of this company.

The brand's 2020 FW collection has arrived. Please take a look at the looks that will blow away both the rainy season and Corona.

The theme for this season is "Lifetech Wear that Fills the Heart.
 
Until now, NANAMICA has been using highly functional materials to keep the inside of clothes comfortable, such as protecting them from rain and wind and drying perspiration quickly. In addition to such comfort, we have paid attention to the five natural human senses and repeated trial and error to see if we could add a sense of comfort.

This led us to "nature. By combining the feel that can only be experienced with natural materials with functional materials, we have created a hybrid product.

The visuals for the catalog were shot at the seaside to fit in with the nature-based products. Shirts and coats fluttering in the sea breeze are comfortable to look at.

Sales will begin in mid-July at stores orOnline StoreYou can purchase them at

INFORMATION

Nanamica Tokyo

Address: 12-8 Uguisudani-machi, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Phone: 03-5728-3266
Brand Official Website

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