In today's fashion scene, there has been an unstoppable trend toward collaboration. Combinations that would have been unthinkable a decade ago are no longer so rare today. For example, "top designer x fast fashion" or "maison x beverage maker" . It is a fact that these are highly topical and premier, and tickle our appetites.
In that category, the most notable now areMaison MIHARA YASUHIROandFILA. It will be a collaboration between . One of Japan's best designers and a long-established Italian sportswear brand. What kind of chemical reaction will this seemingly dissimilar duo create? First of all, please watch this movie.
This collaborative collection is based on the concept of a "sports fashion revolution. The classical elegance of FILA's designs is complemented by Maison Mihara Yasuhiro's signature technique of dismantling and remaking, resulting in a sporty style that is even more refined.
About the collaboration, "Maison Mihara Yasuhiro" said, "We are very pleased with the collaboration.
Not only do they bring a new collision of classic and future, but through their collaboration, they also pay homage to tennis lore, art, and fashion. both FILA and MIHAR hope to promote the fashion orientation of sportswear, build the beauty of high sports fashion, and convey to consumers confidence, courage , and passion for nice things, and passion for great things.
The combination of red, white, blue, and other signal colors of "Fila" and stripes, as well as checks with a tennis grid motif, are the result of skillfully mixing the wisdom of "Fila" with the unique craftsmanship of "Maison Mihara Yasuhiro".
The high quality sportswear material is used, making them very comfortable to wear. The items are not only suitable for the sports scene, but also for town use.
As innovative as the clothing is, the shoes are second to none. This is the "FM1 Shoes," which combine the innovation and classicism that is the identity of "Fila. The model chosen for the collaboration is the "T1," one of Phila's most famous models. The original model has an attractive retro look, but this time it has been rearranged from the original model. The unique LEGO sole, inspired by the bumpy outsoles of jogging and training shoes, has an impressive presence.
This product is not simply something that you can wear and be done with, but is a product that fully embodies the aesthetics of "Maison Mihara Yasuhiro" and "Fila," including their thoughts on the future fashion scene and their users. I hope you will wear it with pride.
Styling_Lambda Takahashi
Photo_RK
Movie_SHOGO
Hair&make-up_Masanori Kobayashi (SHIMA)
Model_TSUGUMI (Donna), Ariel (image), Ichi (zucca), Anna Podgornaya (zucca)
FILA x Maison MIHARA YASUHIRO
Dates: July 10 (Friday)
Stores handled:
Maison MIHARA YASUHIRO TOKYO
Maison MIHARA YASUHIRO OSAKA
FILA CHAINA
FILA HONGKONG
FILA MACAU
FILA HINGAPORE