NEWS

Translated By DeepL

Lacoste and ATMOS focus on tennis and street culture. What did the return to the origin bring about?

Called "premium casual.LACOSTEThe store, which is the originator of the sneaker culture, is located in the city's "Sneaker City," and is the first of its kind in the world.ATMOS." and teamed up to present the collection.

Lacoste's origins in tennis and street culture are the themes of this collection. The result is an item that is as brilliant as the light that shines in the darkest of nights. Please take a look at the look and the image movie.

Set in Shibuya at night, the video is an outpouring of craftsmanship from both parties. . The gorgeous lineup includes shoes, apparel, and figures.

BALSA ATM 0120 1 ¥16,500+TAX

Based on tennis shoes developed for hard courts, the shoes are arranged in a raised material that looks like a tennis ball. The shoe features both logos on the shoe's tongue and an alligator logo on the upper. Two laces are included, one in yellow and the other in green stripe.

Polos ¥17,000+TAX

Hoody ¥20,000+TAX

T-Shirts ¥10,000+TAX

The apparel lineup includes a polo shirt, a hoodie, and a T-shirt. The crocodile logo in a healthy yellow color and the "atmos" balloon make for an adorable design. Lacoste's standard models can also be given a different impression depending on the seasoning.

BE@RBRICK atmos×LACOSTE ¥13,000+TAX

The BE@RBRICK with "ATMOS BALSA" on it is also available. The plump, swollen belly is stuffed with small star-shaped parts, giving it a pop, never-ending impression. Two sizes are available: a regular size and a 4x size. One of these will make your room look bright and cheerful.

Sales have already started. Lacoste is returning to its roots, but is also climbing to new heights. This is an excellent collaboration that gives us a premonition of what is to come.

INFORMATION

STREET TENNIS COLLECTION

Lacoste Official Website
Atmos official website

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