The Mammut Shibuya store is finally unveiled. What is the lineup from an urban perspective, taking urban life as an activity?

A new landmark in Shibuya, a commercial complex that will open on Tuesday, July 28, 2012.MIYASHITA PARK. HOUYHNHNM's is also following the trend from time to time, and we would like to introduce to you this time,RAYARD MIYASHITA PARKMammut Shibuya will open on the third floor of the south section of .

Strong image as an alpine brand that is highly trusted by core mountaineering freaksMAMMUT. However, the brand has been attracting attention in the town use market as well, including the launch of a full-fledged apparel line last year.

MAMMUT Shibuya is Mammut's first urban concept store, based on the concept of "Urbaneering. The lineup includes items for urban dwellers that make the most of technology cultivated through mountain climbing and other activities.

The main item in the collection is the DELTA X, Mammut's premium urban clothing line. This collection incorporates technologies and materials developed for the harsh mountain environment and patterns that accommodate intense body movement into authentic and modern designs, with the urban environment as the field.

Please also take a look at the stylish looks that are just as stylish as their designer counterparts. . It will help you get through the hot and humid Tokyo summers without a hitch.

Mammut, a company that loves the outdoors, is taking the lead in environmental conservation activities such as clean production, animal welfare, footprint reduction, and improvement of the working environment under its "We Care" initiative. Their manufacturing is nothing short of outstanding, as they produce high-spec products with an emphasis on sustainability.

The opening campaign includes a limited edition of 500 original eco-bags, which will be given away with purchases of 5,000 yen or more without tax. In addition, the company will be offering proposals for urban activities such as festivals and events, as well as regular workshops with athletes. It seems that there will be no shortage of topics for the time being.

MAMMUT SPORTS GROUP JAPAN

Phone: 03-5413-8597
Mammut Official Site