Each season, he takes inspiration from various fields of things, chews it up, and incorporates it into his clothes.HUMIS〉.
The theme for this season is "RELATIVITY.
HUMIS has named "RELATIVITY" as a tribute to Albert Einstein, a theoretical physicist, and his research to eliminate the destruction that accompanies progress, based on the theory of relativity that he created.
The scientific taste created by the "E=mc²" graphic, which is a part of the theory of relativity, and the punk style with a hint of intelligence overall, truly show that the brand has broadened its range of expression once again.
I've written about this before.However, while there are many brands that no longer have a theme that seems to be a theme, I think it is rare to find a brand like "Humis" that begins its creations by first building a story. I think that movies and runways may also be suitable for this type of expression.
Text_Ryo Komuta
HUMIS
humis.net
