Due to the Corona disaster, the Paris Fashion Week was presented online. The shows, which were filled with unique brand tricks, were exciting in spite of such adversity. I was reminded once again of the high affinity between digital and fashion, and this time I would like to introduce a brand that completely broke down the barrier between digital and reality.
That's what [Joon's] been saying.Nowhere (ИOWEAR)The design was created by a virtual human being. The design was created by a virtual humanASUIt is.
The brand name is derived from the keywords "NO WEAR" and "NOW WEAR," and its concept is "modern irregular daily wear.
With social networking services becoming a part of our daily lives, it has become difficult to know what is truth and what is a lie. The focus is on the "garbled characters" that can be triggered by the virtual world. By incorporating irregular strings of text into the design, the identity as a virtual human is expressed.
The pop coloring and nostalgic fonts are in tune with today's mood.
From now on, new collections will be released irregularly, rather than every season. What is the trend of "Nowhere," which seamlessly connects digital and reality?InstagramCheck it out at
