Sneak into "b8ta," a store from Silicon Valley! The shop is full of "discoveries and experiences" of cutting-edge products.

The true value of a product can only be understood when you touch and experience it with your own hands. On August 1 (Sat), two stores will open simultaneously in Shinjuku Marui Honkan and Yurakucho Denki Building.

The new age store "b8ta" from San Francisco, U.S.A., where you can experience and purchase innovative products before they are available for purchase.

The store, which offers more than 145 different items, is a place of continuous "new discoveries!　We visited the Shinjuku store one step ahead of the others.

The store is filled with the latest gadgets such as smartwatches and smartphones, home audio, sports gear with digital functions, cosmetics, lifestyle, fashion, and more.

MATE." is an electric bicycle with fat tires and a large frame. Not only does it have stylish looks, but it is also foldable.

BALMUDA The Speaker, a BALMUDA speaker that incorporates a design reminiscent of vacuum tubes.

AR swimming goggles "Form Swim Goggles" by FORM. Equipped with a transparent AR display, swimmers can check their time and distance while swimming.

Stylishly shaped and brightly colored, the "ston" is a device that heats the liquid in the cartridge and enjoys the flavor from the vapor produced.

In addition, there is a full lineup of collaborative items. Customers can customize the silhouette, color, length, and pockets of the made-to-order "STAMP" jeans, which feature the "b8ta" logo on the bag pocket.

The family-type robot "LOVOT" is expected to be the weekend manager of the Yurakucho store. Not only does it have an adorable face, but it is also a dependable presence.

The products introduced here are just a few of the many that are available. New items will be added to the lineup on an irregular basis, so it is essential to check back often.