Street sportswear brandadidas OriginalsFor the fall/winter 2020 season, the company will launch its "Clean Classics" sustainable footwear collection.
In this collection, 10 models, including some of the best from yesteryear, have been re-created in the context of sustainability. Enjoy the clean, unmixed look.
SUPERSTAR BOLD W (FY0118) ¥14,000+TAX
STAN SMITH (FV0534) ¥13,000+TAX
SUPERSTAR (FW2292) ¥13,000+TAX
SC PREMIERE (FW2361) ¥15,000+TAX
TOP TEN (FW4145) ¥13,000+TAX
CONTINENTAL 80 (FV8468) ¥13,000+TAX
Under the concept of "REDUCE, REUSE, REMAKE," we are making every effort to reduce waste and disposal of materials.
The 70% upper is made of recycled material, and recycled polyester is used for a portion of the upper, sockliner cover, and stitching. This reduces the amount of plastic waste already in the environment without creating new plastic waste.
The outsole uses 90% of natural rubber extracted from rubber trees and 10% of recycled rubber to conserve resources and energy by avoiding the production of new synthetic rubber.
In addition, the "CONTINENTAL 80" with an EVA midsole that contains 10-251 TP10T of algae from lake cleanup, natural cork insoles, paper laces made from recycled FSC certified paper, and new patterns and cuts created to improve the efficiency of the material lines. These give the shoes a unique look and feel.
The classic models that have been plowing through the street classics have also taken on the will to create a clean and bright future for the planet in the current times. The campaign starts today, Tuesday, August 4.
CLEAN CLASSICS
Release date: Tuesday, August 4
Location: adidas app, adidas online store, Harajuku store, Shinjuku store, other adidas Originals stores