With the sound of cicadas echoing in my ears, a waterfall of sweat running down my back, and the sun's rays stinging my skin, I can feel the arrival of midsummer through my entire body.
We are pleased to present a collaborative collection that is perfect for such a hot summer. The idea is based on a recent collaboration withNew for Fall/Winter 2020SOPHNET. has just announced the launch of its newest product, "SOPHNET.It is.
The partner is Takashi Kumagai, a multi-talented stylist, photographer, and director.WIND AND SEA.The concept of the brand is "homage to the street of the 90s. Under the concept of "homage to the streets of the 90's," the brand offers items that successfully blend the two elements of what they want to create and what the market demands in terms of logos.
Sofnet has long been a leader in the industry, but this is surprisingly the first collaboration between Sofnet and Mr. Kumagai. The main color palette is pale tones, and the collection includes clothes and unique accessories that look great under the hot summer sun. We have picked out a few items of note from the collection, so please take a look.
RHINESTONE SEA TEE ¥10,000+TAX
The first T-shirt introduced here uses a design that divides the brand logo into two halves, as often seen in WIND AND SEA's inline line, with "SEA" on the front and "WINDAND" and "SOPHNET. and "SOPHNET." on the back. The key point of this layout is that "WINDANDSEA" can be read only by looking at both sides of the front and back.
Furthermore, rhinestones were added to the logo part to express Sofnet's well-known dot font. Unlike the prints that abound in the market, the time and effort that went into this design is a testament to the quality of this masterpiece.
RHINESTONE SCORPION TEE ¥10,000+TAX
Next is a T-shirt with both icons on the front and the brand logo on the back. The body is a relaxed fit that matches the current trend, and is decorated with a light shade of pink. Incidentally, the multi-colors used for the rhinestones are said to be Takashi Kumagai's image colors for "Sofnet.
RHINESTONE SWEAT SHORTS ¥18,000+TAX
Even the sweatshorts stand out for their unconventional approach, such as the brand logo in a single, ambiguous position and its placement on each of the left and right hems.
In terms of functionality, the waist is elastic ribbed and has a drawcord for adjusting the fit for outstanding comfort. It will also work well as one-mile wear to increase your presence in the Corona disaster.
The PVC pochette combines a transparent body with an outdoor-style strap that has reflectors woven into it, an item that highlights Sofnet's unique use of materials. The look of the pochette changes depending on what you put inside, so it is sure to be a source of delight and worry when choosing your daily belongings.
Waterproof cases for smartphones, which are useful for leisure activities such as swimming in the ocean or river, are also made possible by the clever use of logos and color schemes by these two pairs, as you can see.
With this, you can enjoy the Internet, games, and movies gracefully while soaking in a bath. In addition, if you incorporate it into your daily life as a smartphone pouch that you can wear around your neck, not only in the water, you will no longer need to take it in and out of your pocket or bag.
This summer, when you are forced to wear a mask in the sweltering heat, get by with a neck fan, a familiar neck fan.
In addition to its design that allows the wearer to wear it like a pair of headphones, it is also fully functional, with three levels of airflow adjustment and a light that turns on. Since they do not block both hands, they are excellent for use in all kinds of situations, such as working outside, doing housework, or working at a desk.
Sofnet and WIND AND SEA have taken the logo trend and mastered it from a bird's-eye viewpoint with their own unique sense of style. The collaborative collection, which is unpretentious and unpretentious, but still sprinkled with a touch of humor, will go on sale at Sofnet stores and their online stores from August 22 (Sat.). It is sure to be a hotly contested item, so be sure to get your hands on it soon.
