In five years, 50 million plastic bottles have been recycled. ⁉︎ The new Anero has been reborn as a sustainable company.

The word "sustainable" has been heard a lot lately. In every industry, it is becoming increasingly difficult to create a vision for the future without this keyword.

Of course, apparel is no exception. Recently, "ethical fashion" has become a familiar concept, and all brands have started manufacturing products that are considerate to people and the earth.

A bag brand that boasts worldwide popularity[anello®].is one of them. This year, the 15th anniversary of the brand's establishment, the standard "CROSS BOTTLE" series has been updated with recycled materials.

purse with a metal clasp

The "Mouth Bags" have been overwhelmingly popular among the "CROSS BOTTLE" series, with a total of more than 10 million units sold. For the renewal, the recycled PET bottle "REPREVE®" from Unifi® was adopted as the material.

That's the equivalent of recycling five 500ml plastic bottles per regular size, which over a five-year cycle would lead to the recycling of more than 50 million bottles (‼︎). This is a number not to be underestimated. ......

The gold zipper in a chic color scheme gives the bag a sophisticated look.

The pulls are made of eco-suede.

Interior also features a padded case, convenient for storing PCs and tablets.

Brand name arranged from print to embroidery.

Water-repellent finish for bad weather.

Not only the fabrics have been updated, but also the details. The zipper pulls are made of eco-suede, and inside the main body is a padded case perfect for storing a tablet. In addition, the brand name has been changed to embroidery for a cleaner design than the previous print.

In addition, the back part, which can also be used to secure a carry case, and the water-repellent finish also help, and the functionality has been greatly upgraded.

A promotional video navigated by model and designer Jun Hagan has also been released. The video talks a great deal about the appeal of the reborn "Kuchikin Bags.

In conjunction with the renewal, a multi-pouch made of "REPREVE®" material will be distributed on a first-come, first-served basis exclusively to purchasers at the official "Anaero" store. The size is perfect for storing not only small items but also masks.

Anello aims to achieve a recycled material usage rate of 501 TP10T within the next two years. As a brand with a huge market share, its impact on society is immeasurable. Even a single choice of bag may bring about a big change in the future global environment.