Diesel becomes the official style partner of AC Milan!

A lifestyle brand with a collection ranging from denim to accessories and homeware that has garnered support from around the world.Diesel (DIESEL)(TSE: 6857) has become the official style partner of the Italian football club AC Milan.

Through this partnership, Diesel will be responsible for AC Milan's off-field clothing. Renzo Rosso, founder of Diesel, had this to say about the partnership

Diesel and AC Milan are global influencers who both represent Italy and share the same spirit. With pride, passion and bravery, we are working together to realize our dreams. We hope that through this collaboration we can strengthen and develop our innovation, modernity and irony into something unique."

Meanwhile, AC Milan CEO Barbara Berlusconi said the partnership with Diesel, with whom he shares a passion, is strategically aimed.

I grew up with AC Milan in red and black, it has always been my hero and my passion. And this passion was the driving force behind the partnership between AC Milan and Diesel. Like other top European clubs, AC Milan appeals to a younger demographic, but Diesel is also a strong global player in the fashion world with a large youth following."

The partnership between AC Milan and Diesel, which has fans all over the world, is currently set to continue through 2019. Expectations for what kind of approach they will take are only rising. Let's keep an eye on the future developments!