GEMS AOYAMA CROSS, which brings together gourmet, general merchandise, beauty, and other specialties, will hold its grand opening on September 30!

GEMS" is an urban commercial facility that offers the latest food culture in Tokyo, Kanagawa, Nagoya, Osaka, and other areas. As a new development, "GEMS AOYAMA CROSS" had its grand opening on September 30 (Wed.) in the Minami-Aoyama area.

The new concept of "GEMS" will not only offer gourmet food, but also fashion, lifestyle, beauty, and other items necessary for "today's" life. Let us introduce some of the stores that caught our attention.

Ikena Sushi Restaurant Abe Aoyama

A popular sushi restaurant with the concept of "food as leisure. The restaurant offers authentic sushi made with fresh fish from fishing ports all over Japan, from Hokkaido in the north to Kagoshima in the south, and Koshihikari rice produced in Uonuma, as well as snacks full of ideas, such as the "Hikarimono Gari-maki" that combines shiny fish of kohada and horse mackerel.

Denxiflori."

Denkushi Flori" is the first collaboration restaurant by Chef Zaisuke Hasegawa of the Japanese restaurant "Den", well known in the "Michelin Guide" and "50 Best Restaurants in the World", and Chef Hiroyasu Kawate, who heads one of the best French restaurants in Japan, "Florilege". The theme chosen by both chefs is "skewers. While focusing on traditional techniques, they will express a new world of skewers with a creative arrangement.

Manhattan Portage Black Label, Aoyama

Manhattan Portage" is a New York-based brand. Manhattan Portage BLACK LABEL" was born without losing the charm of its highly functional and tough messenger bags, and proposes bags that match the urban style of adults. This is a flagship store that offers the full line of products and is well worth a visit.

In addition, "Manhattan Portage BLACK LABEL x SOPHNET.", the first collaboration with "SOPHNET. To celebrate the opening, a limited number of original pouches will be given away to customers who purchase products. This will end as soon as they are gone without notice, so be sure to check back as soon as possible.

Iittala Omotesando Store & Cafe
*Expected to open in early spring 2021.

Iittala is a Finnish design and lifestyle brand. In addition to the brand's iconic Alvar Aalto collection and timeless masterpieces such as Kai Frank's "Tima" and "Kartio," the spacious shop also features a collection of new and special items. The store was designed by world-renowned architect Kengo Kuma.

The first café in Tokyo is also scheduled to open. The café will offer a wide variety of Finnish-inspired dishes and drinks, allowing visitors to fully enjoy the world view depicted by Iittala.

Shangri-La's Secret Omotesando

Japan's first restaurant specializing in "one pot per person" style mushroom shabu shabu shabu. In addition to the popular "wellness" themed menu, the Omotesando branch also offers a lunch menu only available at the Omotesando branch.

Mushroom shabu shabu is a dish in which natural mushrooms from Shangri-La in China's Yunnan Province are slowly simmered and served in a secret black broth that is infused with nutrients and flavorful extracts, and is expected to help beautify the skin, regulate the bowels, and detoxify the body. Enjoy it in a spacious and relaxing atmosphere.

GEMS AOYAMA CROSS is not only home to a variety of hidden restaurants and stores, but also to stores that specialize in beauty. This news spot, which changes its appearance from floor to floor, is sure to tickle your intellectual curiosity.