NEWS

Translated By DeepL

Why is American A.P.C. so kitschy?

HOODIE APC US_21,000yen_womens

Left: Men's Hoodie ¥22,000+TAX, Right: Women's Hoodie ¥21,000+TAX

A.P.C.The French contemporary brand, which is known for its high quality, has now launched a new small collection of products made entirely in the U.S.A., from materials to manufacturing.

As you can see, it will be available in both men's and women's wear, and will be available in only one color, gray, in a hoodie, sweatshirt, and T-shirt.

SWEAT APC US_17,000yen_Womens

Left: Men's sweatshirt ¥19,000+TAX, Right: Women's sweatshirt ¥17,000+TAX

According to JEAN TOUITOU, "If you are making French food, it is better to use French ingredients. That makes perfect sense.

T-SHIRT APC US_9,000yen_men

Left: Men's T-shirt ¥9,000+TAX, Right: Women's T-shirt ¥9,000+TAX

Anyway, its looks are catchy, and it is probably the item you want to get no matter what. Still, who would have predicted a few years ago that logo items would come to be felt as the most hip?

Not long ago, only a few well-heeled people wore them in secret!

Text_Ryo Komuta


A.P.C. CUSTOMER SERVICE 
Address: 2-7-7 Nakameguro, Meguro-ku, Tokyo
Phone: 03-3710-7033
WWW.APCJP.COM
 

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