NEWS

Translated By DeepL

Standard California's website has been completely renewed. The pleasant atmosphere of the local area is in the air.

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Bringing the comfortable breeze and good vibes of California from EbisuSTANDARD CALIFORNIAs official brand site and online store have been completely renewed.
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Usability has evolved even further than before, with larger thumbnails for easier viewing, and a "LIST" function added to the online store to organize items of interest into a list (this function is only available on the PC version). The "NEWS," "GALLERY," and "BLOG" contents have also been enhanced and are full of things to see and do. The peace mark on the mouse pointer is as cute as ever.

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Standard California 2017 Spring / Summer Collection is now available on the "COLLECTION" section of our website. The season theme is "CALMNESS," which means "calmness" or "serenity. The collection proposes an ideal lifestyle to calm the mind in a hectic life. The collection photos, in which Mr. Akudo, the representative of the brand, himself serves as a model, are always informative as they show a life-size, realistic style, and it is pleasant just to look at the magnificent scenery and streets of Topanga, Malibu, and Ventura, California, where the collection is set. Please check it out.

The movie produced in conjunction with the film was directed by San Francisco-based filmmaker Yuji Watanabe. The soundtrack was written for the movie by Kyle Field of Little Wings, a musician, painter, and surfer. The movie is a comforting movie that you can enjoy just by looking at it, and it is a condensed version of the feeling of the "Standaard California" of today. Don't miss it.

Text_Yosuke Ishii


STANDARD CALIFORNIA
www.standardcalifornia.com

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