Nagano select store x up-and-coming brand. Exceptional and special shirts and knitwear by Howday and Matsufuji.

leopard pineI would like to meet someone who is

YouTubeWhen I watch the "K" series, I sometimes get nervous because of the blunt and blunt statements. However, none of them are lies, and they fall into my heart as easily as pure water.

He is the buyer of a select store in Nagano Prefecture calledHOWDAYdebuted for the fall/winter 2020 season at theMATSUFUJIThe exclusive will be released in the following months.

The range will include wool shirts and knitwear.

Wool Utility Shirt ¥34,000+TAX each (BLACK, D.BLUE, WHITE)

This wool shirt is densely woven and then given a special treatment to give it a strong bounce and firmness, and by incorporating action pleats in the back, it is finished with a design that can be worn as a single piece.

Panel Knit ¥45,000+TAX（BROWN×BLACK)

On the other hand, the soft knit, made of 100% pilling-resistant wool, is in a special "How Day" color. Bordeaux is a colorful coloring that will lead into the next season.

If I were to use words to describe the "Matsu Fuji" brand, they would be neat and precise.at this timeI met with the company's president, Mr. Yoshida, and I could sense his mild personality from his items.

Multi Border Knit ¥47,000+TAX

This special order project was created to "convey the appeal of the brand to a wider audience" since all the items handled by "Howday" were sold out in an instant.

This exclusive is the culmination of the high quality and one-of-a-kind sense of balance that only Mats Fuji can offer, as well as Howday's sense of skillfully reading current trends.

A special item made hand in hand with the people you want to meet and the people you are happy to meet. Let us give you a boost, even more than usual.