NEWS

Translated By DeepL

BYBORRE pop-up is now open. First-hand and sustainable workwear.

A concept store that aims to fuse creativity and sustainability, "Firsthand". "RAYARD MIYASHITA PARKThe company has also diversified its activities with the opening of a new store in

Starting this weekend, a pop-up store will be held by "BYBORRE" and "The Woolmark Company," which are truly creative and sustainable advocates.

For those of you who don't know, let me tell you a little bit about it. First of all, "Viboré" is a textile studio based in Amsterdam, the Netherlands. It is a textile studio based in Amsterdam, the Netherlands. They develop their own knitted textiles in their own lab, and provide textiles not only for the apparel industry but also for various other industries and fields. It is also a fashion brand, releasing products on a regular basis, regardless of the season.

The Woolmark Company is the world's leading authority on wool. Wool products that are awarded this certification are of the highest quality and are environmentally friendly.

And now, this capsule collection. Inspired by workwear, the collection combines high quality yarns and durable knit construction to create a new knit textile take on traditional workwear. It's workwear, but it's knit. To see how it is finished, check it out at the venue.

The exhibition will be held from November 21 (Sat) to 29 (Sun).

INFORMATION

BYBORRE x The Woolmark Company POP UP

Dates: November 21 (Sat.) - 29 (Sun.)
Location: Firsthand (in RAYARD MIYASHITA PARK)
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo
Official Site

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