As a leading brand in the fishing market, [Joon] boasts overwhelming recognition and high reliability not only in Japan but also worldwide.DAIWADaiwa is the world's largest outdoor sports company. Daiwa has been a sponsor of the world's largest outdoor sports exhibition, "Daiwa", which was held in Munich, Germany.ISPOExhibited for the first time in
That's where the new fashion label <D-VEC (D-VEC)and the unveiling of its first collection.Amazon Fashion Week TOKYO 2017 A/WHe announced that he would do so in
Prior to this, the Daiwa booth at ISPO will be showcasing a variety of accessories from Divec, including an ultra-light umbrella that makes full use of the company's carbon technology, slip-on shoes with amazing grip and water-repellent uppers, and sunglasses with polarized lenses. In addition, lifestyle apparel under the Daiwa name will also be on display.
Daiwa's booth with about 600 rods.
Ultra-lightweight folding umbrella. Available in a wide variety of colors.
Shoes with amazing grip and water repellency.
Polarized lens sunglasses are commonly used in fishing.
Fishing, outdoor sports, and fashion. As the boundary between "fishing," "outdoor sports," and "fashion" continues to fade, Kenichi Kobayashi, manager of the Apparel Marketing Department of the Fishing Sales Division, commented, "ISPO is a major global stage in the outdoor industry. We chose this place to enhance the value of our brand beyond the fishing industry.
Daiwa's lifestyle apparel designed for town use.
The stylish booth with 600 rods and the apparel that incorporates technology cultivated through fishing for the urban dweller, all by themselves are enough to make one look at the world view that overturns the conventional brand image while keeping the roots of a hard gear manufacturer.
After the March collection launch, a concept store was opened in Shibuya in the same month, and an e-commerce site was also launched at the same time.
What kind of fashion will Daiwa, which has long had a world-class reputation for technical prowess, propose? What kind of fashion will Daiwa's full-fledged entry into the market create waves in various industries? Let us wait with anticipation!
Text_Hiroshi Yamamoto
